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Susan Kealy

Susan is a work and organisational psychologist, and a certified coach and trainer, specialising in career psychology. One half of her career has been dedicated to helping companies select more suitable candidates, and the other half devoted to helping people choose jobs that make them happier.

Much career support today focuses narrowly on academic strengths, extrinsic values such as pay, or (often incorrect) speculation about the viability of different industries in the future, while neglecting factors that lead to sustained fulfillment and happiness at work. Recognising this, Susan designed the Budding system to measure a breadth of attributes, shown to impact lasting career satisfaction, including transferable skills, interests, personality, qualifications and deep motivators. The system's algorithms crunch the data to yield meaningful and personalised career insights, before matching the right people with the right employers.


  • BA International
  • Grad Dip (Psychology)
  • MSc Organisational Psychology
  • Level A and Level B in Psychometric Assessment
  • Advanced Diploma in Coaching
  • FETAC Train the Trainer Certificate

Professional Memberships:

  • Psychological Society of Ireland
  • Register of Qualifications in Test Use

Michelle Wilde

Michelle is a highly experienced and qualified coach, trainer, and registered psychologist. She achieved a Masters degree in Counselling Psychology and has over 12 years experience working across corporate, government, healthcare, retail and educational settings.

Michelle specialises in the area of employee wellbeing programs and career coaching. She is passionate about equipping individuals and organisations to manage occupational stress, enhance work satisfaction, make meaningful career choices, and progress career pathways. Throughout her career she has designed and delivered a large portfolio of professional training programs and psychological services to key customers ranging from large corporates to small business.


  • BSc(Hons) Social Psychology
  • MSc(Hons) Counselling Psychology
  • Certificate IV in Training & Assessment
  • Hogan’s Assessment Accreditation (Personality Assessment instrument tools- HPI, HDS, MVPI).
  • Certified Supervisor Training for Psychologists - Psychology Board of Australia.
  • QQI FETAC level 6 – Diploma in Life & Business Coaching

Registered Membership:

  • Australian Health Practitioner Regulation Agency
  • Psychological Society of Ireland
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Nanna Kock Johansen

Nanna is Head of Social Media at Budding. She is a highly trained researcher, who specialises in cultural information and communication. She has worked as a freelance researcher, copywriter and translator with a number of leading companies including IYUNO Media Group. She is particular interested in entrepreneurship and innovation and is a former winner of Copenhagen Business Games.


  • BA: English literature, language and culture
  • MA: English

Ruari Hickson

Ruari is a Big Data and Mathematical Scientist and is Head of Data Analytics at Budding. He has over ten years experience as a mathematician with specialties across machine learning, data modeler, and deploying technical solutions for a cutting-edge analytics factory. 


  • MSc: Data Analytics
  • BSc: Mathematical Science (including Fluid Dynamics, Quantum Mechanics, Regression Analysis, Queuing Theory, Calculus, Coding and Cryptography)